Introduction to Social Media Marketing

When it comes to social media there is much more than meets the eye. We are used to the usual social media such as Facebook, Twitter, Pinterest, Instagram and so much more but have you ever stopped and wondered how useful these can actually be for your business? As it turns out social media can either sky rocket your business and help you get better public relations or it can be a huge waste of time and effort, or worse negative brand promotion. Thus one must make sure he plays his cards right.

The numbers these days speak for themselves. Facebook alone has over a billion active users (that is 14 % of the whole world population), 89 % of 18 to 29 year olds are on social media, Twitter adds 300,000 users every day, 92 % of consumers trust peer recommendations, 92 % of companies use social media for recruitment, 9 billion photos are uploaded on Facebook every single month, the degree of separation between any Facebook user and another is just 3.74.

As you can see the numbers are just mind boggling and so one shouldn’t ask, “why would I use social media media?” but,

  • Why wouldn’t I use social media for my business?

These numbers are only increasing by time and people are spending more and more time online. It’s never been so easy to share content with others and a small and simple post can have a massive progression.

Good social media marketers can exploit the power of social media marketing to promote a business. It can be used to increase public relations, brand and product exposure, publish new features to keep your customers up-to-date, better customer support and so much more!

Okay now that we know the main benefits of SMM (Social Media Marketing) it’s time to start learning how to share and publish those important posts for the biggest impact and most impressions! A common mistake among businesses is that they tend to limit themselves on the number of posts. Yes there is a time and place for a post, but it is essential not to limit yourself. An important thing though to keep in mind is that each post should contain important information. No one likes repetition. For example a news company is expected to post multiple of times a day for constant updates while for a clothing business once every couple of days is enough. You may ask, but what should I post on? Well that highly depends on the business but the following points are a very good bet:

  • content relative to your business such as new stock, new features on website, new offers etc.
  • content which relates to your business such as a new fashion style for a clothes shop
  • different uses for the products that you offer
  • responses to frequently asked questions
  • non-promotional info such as voluntary work (don’t be shy to post these, they reflect extremely well on you business 😉 )
  • job openings
  • everyone likes a good joke but make sure it is actually funny, else it would be quite awkward so play it safe on this one
  • world events and holidays

These are literally the tip of the iceberg but they should give a clear idea of what you can post on.

Make sure you have high quality content and interesting information. As you may know, which I’m sure you do if you are in marketing, tweets or any kind of post on social media only last for minutes and not hours. It’s been tested that the average time for a tweet on Twitter has a half-life of 18 minutes. This number shouldn’t suggest to post more, but rather to have better quality content to engage more users in a limited amount of time.

All in all this is just a microscopic part of social media marketing. Out there there is an entire new world online wanting to discover new and interesting material. Moreover, SMM can be paired up with Pay Per Click advertisement (click on the link to learn more on PPC 😉 ). Having the right social campaign leads to impressive conversion rates which improves your ROI (Return on Investment). Options are endless and every business should employ different techniques depending on the service or product which they offer.

To conclude make sure you entice the following points in every post

  1. Be human – no one likes to speak to a robot without any emotions
  2. Know your target market and your audience
  3. Integrate your campaigns together

Like most stuff in the world this is easier said than done and that is why businesses hire professionals like us to do it. But maybe you are the adventurous type and would like to give it a shot yourself 😉 Make sure to keep yourself posted to become an experienced social media marketer! :)


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